Thomas & Friends Holiday Campaign

2023

The Ask: Generate Awareness and Demand for Talking Cranky Delivery Train Set and Talking Train toys, translating Awareness into Sales for the Holidays.

The Strategy: When kids bring you into their made up world… play happens, bonding happens, and understanding begins.

Strategy: Kate Bossi, John Jaimes, Georgina Ramamurthy, Rachel Lutsky
Creative: Aaron Howe, Don Mckinney, Ema Sagner, Jolynn Hsieh, Justin Thomas, Mackenzie Horras, Pablo Lanuza, William Maitland