I’m a strategist and creative with a soft spot for storytelling—and how it helps us understand people and spark emotion. With experience in brand, social, and modern communications planning, I help businesses show up, speak, and feel relevant in culture. From dating apps to eyewear to kids’ toys, I’ve helped Tinder, Ray-Ban, Meta, Ticketmaster, Thomas & Friends, and Woodbridge Wines connect with people in ways that feel fresh, fun, and human.

I thrive in fast-paced environments (agency life trained me well) and love figuring out what grabs attention in a world full of distractions. Whether it’s a trending format, a niche community, or a cultural shift, I’m always thinking about how ideas can show up with purpose—and personality.

When I’m not working, I’m probably on a matcha mission, making the most of my AMC A-List pass, thrifting something chaotic, or baking something new. I’m inspired by fashion, tech, animation, and art—and I bring all that energy into what I create.

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